INSIGHTS & STORIES

The Journal

Market updates, neighborhood deep-dives, and straight-talking real estate advice from our team written for the buyers, sellers, and investors we work with every day in Wisconsin.

How Property Management Companies Can Help You Prepare …

How Property Management Companies Can Help You Prepare …

Spring through late summer is the busiest stretch of the rental calendar. Warmer weather makes moving…

The Rise of Short-Term Housing in Dane County …

The Rise of Short-Term Housing in Dane County …

Short term housing has become increasingly popular in recent years, and the Madison area is no…

How Energy Efficient Upgrades Can Increase the Value …

How Energy Efficient Upgrades Can Increase the Value …

Energy costs have been rising steadily across the country, and Wisconsin homeowners are seeing the impact…

How Technology is Changing the Home Buying Experience

How Technology is Changing the Home Buying Experience

The way people search for homes has changed dramatically. Most buyers now begin their journey online,…

Welcome to the New Wills Agency Website

Welcome to the New Wills Agency Website

We are excited to introduce the new Wills Agency website. The redesign was built to give…

100 Men of Dane County Donate Nearly $100,000 …

100 Men of Dane County Donate Nearly $100,000 …

100 Men of Dane County donates $96,000 to WayForward in Q2 2024. Join this impactful charity…

A Real Estate Client Testimonial: How We Helped …

A Real Estate Client Testimonial: How We Helped …

"Charlie made us a personalized video introduction laying out the home buying process, synthesizing his understanding…

Why Contacting Another Realtor Is Like Cheating on …

Why Contacting Another Realtor Is Like Cheating on …

In the competitive Madison WI real estate market, finding the perfect home can feel like a…

Full-Service Real Estate Brokerage vs. Discount Brokers: What …

Full-Service Real Estate Brokerage vs. Discount Brokers: What …

When it comes to selling a home, the brokerage you choose directly impacts your experience, your…

Why Zillow Isn't the Whole Story

Why Zillow Isn't the Whole Story

Friends Don't Let Friends ZillowZillow can be a helpful starting point when browsing homes online, but…

How to Buy a Home in a Seller’s …

How to Buy a Home in a Seller’s …

The Madison-area housing market continues to strongly favor sellers in 2026. Inventory remains extremely tight, with…

How Your Property Management Company Can Keep Your …

How Your Property Management Company Can Keep Your …

Owning rental property can be an excellent long-term investment, but maintaining profitability has become increasingly challenging…

Thinking About Your Next Move?

From understanding your home’s value to finding the right property, We help you navigate every step with clear advice and a strategy designed around your goals.

Book a Consultation