Meet the who

Behind the why

People are at the heart of everything we do. We are honored to serve our clients with integrity, expertise, and a commitment to helping them achieve their goals, not just today, but for years to come.

Where Local Expertise Meets

Personalized Passion

The Wills Agency approaches real estate with a people-first mindset, recognizing that buying, selling, or investing is often tied to major life moments. Their mission-Elevating People. Elevating Property, reflects a commitment to going beyond basic service, ensuring every decision is handled with care, clarity, and purpose.

By taking full ownership of the entire process, they remove stress, uncertainty, and guesswork for their clients. The result is an experience where clients feel genuinely supported-never rushed or left in the dark, but guided with confidence and peace of mind every step of the way.

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COMMUNITY IMPACT

Our Why

At The Wills Agency, we believe that real success is measured not just in sales, but in the positive impact we make on our community. Giving back is part of who we are.

Since 2018, when 100 Men of Dane County was (officially) founded, the organization has contributed over $2.5 million to local nonprofits. As Founder and President, Charlie’s mission has always been clear: to create a better future for the children of Dane County.

Through the 100 Men of Dane County Foundation, we support youth-focused organizations that help children overcome adversity and reach their full potential. It’s work we’re deeply proud of—and in 2024, Charlie was honored with the National Good Neighbor Award for his leadership and dedication.

This is more than a cause. It’s our commitment.

Our stats

Experience Matters

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Meet Our

Team

Charlie Wills

Charlie Wills

Owner/Broker
Jen Fenster

Jen Fenster

Realtor
Anne Strieter

Anne Strieter

Realtor
Crystal Wills

Crystal Wills

Marketing
Sarah Decorah

Sarah Decorah

Executive Administrator

REAL PEOPLE. REAL STORIES

Trusted By Clients

"We have utilized Charlie and his team a few times and would highly recommend their expertise and services. I live out-of-state and the sales of our properties required a lot of communicRead MoreRead Less
"Charlie Wills and his team helped us navigate a move from Chicago to the Madison area. He was a tremendous help in educating us on the Madison market, listening to our needs, and succeRead MoreRead Less
"We have used the Wills team to both sell our property and purchase a new one. They do a great job identifying properties we are interested in on the purchase side. They also fairly evaRead MoreRead Less
"We recently worked with Charlie and his team and could not be happier with the results. Charlie was professional, responsive, knowledgeable and we were very happy with how the sale of oRead MoreRead Less
"Charlie has been a delight to work with, so has his team. We have felt incredibly supported throughout every step of wanting to sell our house, guiding our decisions to get it ready forRead MoreRead Less
"I have a lot to say and hope I can appropriately convey this in the best possible way. I moved to Madison from the east coast just after COVID restrictions were lifted, which meant thaRead MoreRead Less
"We have worked with Jen on two different property purchases, and she has been a total blessing. She brings a level of personal care and sincerity to real estate that is so hard to find.Read MoreRead Less
"Exceptional!!! I was referred to Wills Agency by a long-time housing industry professional and from the very first conversation, Charlie earned my trust. He was compassionate, knowledgeRead MoreRead Less
"Working with this team was a wonderful experience! Since the moment we first met Charlie, we felt like we were in capable and trustworthy hands. Charlie has a wealth of experience and kRead MoreRead Less
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